It is known to every app marketers that users do several kinds of research before download an app. The looks for reviews on your app stores, or searches on Google to know how good an app is. The pay-per-install ads are approached by many marketers for promoting their app, but every install generated through your campaign will also be influenced by some kind of research user made on the Internet. Users will be searching the web for best apps and get redirected to popular forum sites like Quora and Reddit.
Influencer marketing plays a crucial role in promoting your app and targeting the right audience on various online communities to increase its conversions and monetization. Recent studies reveal that 50 percent of users are discovering apps on social media sites, but many others are still finding your app by searching on the app store.
It is truly clear that the app marketing ecosystem depends on the promotion on various platforms in order to gain success. If you are looking for your app’s optimization you shouldn’t spend massive marketing budgets for buying installs or Buy Apps Reviews 2019 until you have optimized app store to rank higher in the app store search results and convinces users easily. Doing app promotional campaigns without enabling ASO will result in the wastage of budgets and also create great inefficiencies in your user acquisition process. There are several off-page campaigns possible for driving users directly to your app store, an average of 63 percent of app discovery is aided by results that appear on users searches on the app store.
Build a dedicated website for your app
With an impressive website for your app, you will be able to popularize your app among the wider audience on the Internet. You can host content and familiarize your app among potential users by promoting expert blogs to provide value for customers, attract web traffic, and improve search engine optimization. Any engaging app marketing strategy such as giveaways or contents can be promoted through the website associated with your app. A website can help your app marketing by encouraging users for subscribing to your email newsletters so that your marketing messages can be automatically delivered to their email inbox. The marketing initiatives you do for your app can be featured on your website through dedicated landing pages so that there will be an evident increase in the number of app downloads. In order to get an impressive website for your app, you can use website builders like WordPress and Squarespace for getting cost-effective, blog-ready platforms without any hassles.
Optimize Your App Store Listing
App Store Optimization is the most critical stage in the marketing strategy of every app. While optimizing your app store page there should a great priority given to influence people to buy your app. Your app will get most of the downloads by optimizing various elements in the app store listing.
Convincing Information – You should make sure that the title field includes a short description of your app function that would encourage users to install your app. The app description field has to narrate your app story and the reason why users should use it. It should be in a convincing way that attracts users to install it immediately. You should prevent from giving over-promises or exaggerated promotions, that makes over-expectations from users, thus affects your app negatively.
Visual Design – The visual strategy in your app store page will have a great impact in convincing users for faster conversion. Your app icon which is the first visual element that your potential customers get to see has to be appealing and relevant to your app. Other visual assets including screenshots and featured videos should highlight the best pages and features in your app.
Keyword Ranking – It is quite important to have relevant keywords in your app store titles, meta tags and app description fields as the intelligent algorithms of the app store will be indexing keywords in it to rank your app against it. You may use some effective keyword monitoring tools to identify keywords that are more relevant to your app and your consumer buying personas. For more infor visit https://applytics.co/