As of January 2017, there were 4.7 million apps available both in the App Store and Google Play Store. With a rapid growth in the number of apps, the competition is always on the high among apps. Entrepreneurs need innovative marketing strategies to cope up with the growing competition and changing rules in the app stores. One of the greatest concern of app marketers is to improve their app visibility on relevant searches that users make. For marketing your app in the right way there should be an in-depth analysis and research involved in identifying what the consumers expect from your app and business. When it comes to convincing users to install your app, the reviews and ratings play a significant role. Many entrepreneurs are hiring expert app marketers to buy a review for app store from real users.
Social Media Marketing
As for any other internet marketing purposes, the social media is instrumental in offering unique and innovative ways for familiarizing their app among targeted audiences. It can be utilized for both organic and paid marketing of your app.
Your app organic presence on social media can be activated by setting up a page on Facebook, LinkedIn or Instagram. In the initial stage or organic social media marketing, you may start following influential customers within your target industry and services. It is crucial to ensure that you aren’t spamming people with excess promotions. It can be optimal to communicate with your potential customers with influential and convincing posts.
Paid ads or buy app installs and cost per install campaigns on social media sites is realized to be of significant impact in driving valuable traffic to apps. Investing a share of your marketing budgets for your app marketing will impact your app from boosting discover ability to maintaining higher retention rates. The advantage of running paid campaigns on social media is its broad and filtered audience outreach.
Many app marketers are realizing the need for enabling an impressive online presence for their app through a website. Having an impressive website for your app will get people to know that your app is a serious deal and that it’s trustworthy for business. The website owned by every brand or organizations should have their app features impressively in it. App website will also function as a supplementary source for generating influential leads for your app business.
Online Public Relations
Having a strong online public relations for your app can be influential for making your app popular among the broader audience. By including relevant keywords in these PR contents it will get to appear on web searches so that the visitors can be possibly directed to your app store page or app. Media and influences mentioning of your app can be effective for taking your app for a long run in terms of credibility and creativity. Press releases and guest blogging are some of the common ways for boosting your PR penetration in potential marketplaces. Along to this, you can organize interviews with online channels or bloggers in your particular industry.