For companies providing their services online, app discovery is getting to be important yet challenging for ensuring their presence on the platform where most of their prospective audience access the market. With the number of smartphone users rapidly increasing it is being inevitable for any online based business services to implement effective optimization tactics to optimize their mobile app on iOS App Store and Google Play Store respectively.
The App Store Optimization services have emerged to be of great significance in the digital marketing industry with more futuristic digital businesses getting aware of its impact in improving the conversion rate. This advanced digital marketing process is proven to help even maiden mobile apps to get discovered by targeted users on the app store and further appeal them to install and use it. App Store Optimization process focus basically on the two goals which are to improve an app’s visibility on the app stores and to convince users that the app is worth downloading. An app increases its likelihood of appearing as the top result for potential user searches by influencing the app title, metadata, reviews or the screenshots. User review campaigns can impact an app’s discovery and customer engagement and thus for getting more honest reviews that your app deserves.
Following are the 3 major steps that are involved in App Store Optimization services by leading agencies.
Data Accumulation is crucial for effective decision making in the app optimisation lifecycle. Ideal agencies advance to the optimization by defining Key Performer Indicator (KPI) both of the app and the overall business. This helps them to gain a deep insight into the results from various ASO campaigns. Implementation of effective analytics that helps them to understand the market scenario involving competitors and consumers. Best ASO Agency perform attribution setup that helps to set the pay per conversion agreements.
App store Onboarding
The ASO process starts by the introducing the target app to users on-page and off-page. The app onboarding process can be instrumental in introducing and familiarizing the app to the users. User onboarding of an app can be implemented with methods such as walkthrough tutorials and visual hints. Notifications opt-in is an aspect where ASO can make a great influence in earning user’s permission for communications with push notifications.
User Acquisition is considered to be the most important phase in-app optimization in which the agency involves with ASO strategies on the app store pages as well as by advertising the app on various digital media. With such an organized user engagement campaign the agency will allow the app to receive both organic and paid traffic.
App Store Optimization services have been instrumental in uplifting digital businesses to monetize their mobile apps to the fullest. As like in website SEO, mobile app optimization also needs to be an ongoing process. An app store optimization can be rewarding only through effective market research that focuses on the competitors and customers. The app store optimization process for iOS and Android apps should be approached uniquely, as the search algorithms of both iOS App Store and Google Play Store are different. The level of competition and consumer-behaviour of the audience will also be different in both the app stores.